Marketing collaterals are sales aids that are intended to make the sales effort easier and more effective. The brand of the company usually presents itself by way of its collateral to enhance its brand. Marketing collateral differs from advertising that is used later in the sales cycle, usually when a prospective purchaser has been identified and sales staffs are making contact with them.
It is a collection of material for marketing and sales of a product or a service. Businesses use marketing collaterals to communicate their message to the consumers. These media aids enhance the sales and projects the brand image.
A company needs collateral items not only for its consumers but also for its investors, employees, potential clients and media. You have to keep focus on your audience/ target customers. If it is a consumer audience, communicate great user experience — product or service benefit — and a call-to action. If it is a B2B audience, communicate the benefit using a rational appeal and a call-to-action. B2B marketing strategies are designed differently because the business buyer is more sophisticated than your average B2C buyer. He understands your product and services and wants to know more about them. So, the information he needs is more complex and your marketing material needs to provide him with the properly researched content. In contrast, B2C marketing is more visual and has to capture the buyers’ attention almost instantly.
Various collaterals developed by BlueApple include:
- Brochures / Flyers
- Fact Sheets
- Data Sheets
- Web Content
- Sales Presentations
- Other printed & electronic promotional items
E-newsletters, landing pages and social media are a great way to cut costs and find your digital footprint on web.
Hire Collateral Professionals
Save up to 200% on your Image management cost. Hire a dedicated full-time resource from us and insulate yourself from worries of keeping an in-house employee. This also saves you from infrastructural and recruitment commitments.
to know more about the benefits, click here.