In this day and age, mobile app presence has become mandatory for a company that works directly with the customers. However, without a good web presence, it is futile going directly for the apps. In the past, many companies have switched completely to the apps and done away with the websites. However, they had to launch their website again after they saw a decline in the number of their users. Therefore, the decision to go for either apps or website is highly subjective for every business.
We will discuss the advantages of both mobile apps and websites and leave it to the readers to choose one of them or both for their business.
Responsive Websites: Pros and Cons
Unless your business is very popular the users will land on it only through the search engine. If this is the case, you need to have a website in place. You may redirect the mobile users to the app but there must be an option for the users to stay on the website and access your service. With responsive web design paradigm, the websites optimize themselves according to the screen size of the target device.
– Every user is not willing to install the apps due to several reasons and to cater them website is a must.
– Websites are easy to develop and manage therefore, cost-effective.
– There are no device-specific requirements for a website so it reaches out to the maximum number of users.
– They can be upgraded instantly.
– The websites are platform independent and hence, they do not need to be optimized for different OS.
– One website can cater both desktop and mobile users.
– The user experience is not at par with mobile apps.
– There is no offline access.
– Websites are low on interactivity.
– Cannot perform complex calculation or data processing as efficiently as mobile apps.
To be clear about the functionalities, it must be made clear that we are talking about native mobile apps and not hybrid apps. Apps reside inside the mobile device and are platform-specific, they are able to offer a better experience as compared to the websites.
– Better user experience as mobile apps can access local storage and native features of the device efficiently.
– Offline access to basic features.
– Push notifications for better connectivity with the users.
– Personalized experience as they can be customized.
– Complex processing can be performed with apps without much lag.
– Development and maintenance of app are expensive and has to be done separately for each platform.
– The app has to be high on UX and must have unique features to stay relevant.
– Without deep-linking, the apps cannot appear in search results.
As the market is getting more mobile-oriented, the app vs responsive website debate is here to stay. The choice will always boil down to the individual requirements of a company. If the aim to deliver content that can be searched on Google and shared among the users, a responsive website can suffice. However, if you wish to offer a good user experience and your service involves complex processes like taxi booking etc., an app is always a better choice.