Al Nahda Resort & Spa
Al Nahda is a luxury resort in Oman near Muscat. Nestled in an oasis of thirty acres of gardens, enclosed by sprawling greens and clusters of mango trees, Al Nahda Resort & Spa provides the ultimate in tranquility and relaxation. The resort’s 109 rooms are designed in an apartment, free-standing villa and bungalow styles and boast some of the largest rooms in Oman. The Eram Spa is one of the most unique spa concepts in the Middle East with 65 treatments offering wellness and healing therapies, as well as signature treatments and a host of other relaxing, medical and rejuvenating experiences.
Despite being a beautiful green property in the midst of the desert, Al Nahda had not been able to leverage on the internet for their online promotions and reservations. Most of their sales had been dependent upon direct marketing and channel partners.
BlueApple provided a comprehensive solution by recreating the website, setting up their social engagement, managing the Search Engine optimization, running continuous emailing campaigns and creating online and offline collaterals like, Brochures, Posters, Print Ads, Touch Screen kiosks etc.
The website was created using an easy-to-use CMS to enable Al Nahda team to manage the content on their own. The design of the website was kept contemporary and luxury-based with abstract images highlighting the philosophy of the place. The navigation of the website was kept simple and ease-of-use was of primary importance.
BlueApple is managing all the social channels like Facebook , Twitter, Pinterest etc. for Al Nahda. We have been able to increase their social engagement by over 500%. We have started getting reservation enquiries on the social channels. The website has been optimized for search engines and qualified traffic on their website has increased by 3 times. We run monthly email marketing campaigns and have been able to acquire numerous customers from the exercise.
BlueApple has redesigned all the marketing collaterals for Al Nahda. A few of these collaterals are as follows
- Print Ads for magazines (Over 20)
- Multimedia Presentation
- Touchscreen kiosk
- Audio-Visual Promo